With over 35 years of experience, The Arab American Target Digital Marketing professionals work to enhance. The customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.
Digital Banner is one of the dominant forms of advertisements online. We place static or animated banners around our site and get you noticed fast.
Reach more people in more places. Our team can create amazing banners and offer different sizes to fit your needs.
Banner ads can be static or dynamic ads that are strategically positioned on a website to capture consumers’ attention. Through banner advertising, brands can promote their brand as well as encourage viewers to visit the brand's website. Similar to other forms of online advertising, brands leverage banner advertising for a multitude of reasons. Whether a brand's intention is to build brand awareness, generate more clicks, and/or drive traffic to the brand's website, banner ads can be effective in fulfilling a brand's business goals.
Banner ads are an impactful way to increase customer traffic, sell a product, and/or grab a customer’s attention. To determine whether banner advertising is effective, it is important to look at an ad’s CTR, or click-through-rate. The click-through-rate metric is defined as the number of clicks an ad receives divided by the number of times the ad was displayed, or the number of impressions the ad received. Therefore, the higher the CTR of a banner ad, the more effective that ad may be. Brands can look at their past campaign performance or other insights to improve click-through rate.
There are different pricing models based on which display advertising tactic a brand is using. Due to the dynamic nature of banner ads, the cost of banner advertising is typically based on a pricing model known as cost per mille, CPM, which is cost per thousand impressions. With ads based on CPM, advertisers have greater flexibility to optimize campaigns and maximize the efficiency of their budget.
Different banner ad formats are used depending on the ad placement within a web page. Each banner ad format varies in ad size. Leaderboard ads are among the most common and best performing banner ads, with high impact due to its top-of-the-page placement. They have high ad viewability due to the positioning of the ad on the top of a web page.1 Leaderboard ads are often seen by page viewers immediately, and if they are engaging enough, can entice users to click on the ad. On the other hand, skyscraper ads have a tall, thin shape that, hence its name. These ads are often found on the side of a web page, stretching from top to bottom. Brands may leverage skyscraper ads with intention to encourage visitors to see the banner ad for greater brand awareness or click on the ad to reach the brands’ own website.
A carefully crafted SEO (Search Engine Optimization) strategy can significantly affect your website traffic, improve your conversion rate, and offer one of the highest ROIs from your marketing budget.
Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising like Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and others, our team is ready to help you hit your goals.
Targeted email marketing takes your business to the next level. We can build real-world relationships with your customers and create a solid brand that gets you noticed by your target audience. We offer several ways to take advantage of this simple and cost-effective method of email marketing, including our popular Email Campaign services.
The Arab American Target has much-planned ideas for the future, working with great clients and continued software development. If you’d like to join our professional team, then we’d also love to hear from you.
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